Oct 2018

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Canon 100D

The EOS 100D is the world’s smallest and lightest digital SLR. It’s only slightly bigger than the mirrorless EOS M, and it’s significantly smaller than the standard entry-level-size EOS 700D. If you’re looking for an almost-fully-functional digital SLR that’s extremely portable, the EOS 100D ticks all the boxes.

Beatiful Photography, holistic look and feel boost overall audience conversion

Solid typography, clean and simplified design. Combined with intuitive UX made the campaign easy to navigate and aesthetically pleasing, which helps made the canon products and concepts easier to understand. A large part of the design was stylistically took advantage the treatment of photography.

AGENCY
Grey Singapore

DATE
December, 2012

SKILLS
Design, HTML, CSS, Javascript, CMS

URL

Canon 100D